The article argues for AI-driven hyper-personalization in international development: shift from broad, program-level design to individual-level investments guided by data (especially CDRs) and algorithms. Benefits include greater recipient autonomy, tighter donor–beneficiary feedback loops, and use of data-portability tools (e.g., Data Transfer Project, digi.me). It also lists ethical/legal risks—bias, privacy, consent, coercion, gaming—and urges the sector to skill up with private-sector partners and start piloting now.